As seminars are there to discuss and challenge the information conveyed in the lectures, they usually start by quickly recapping the lecture – this is particularly helpful for those who didn’t attend the lecture but are also helpful for those who did as there’s usually a few days between the lecture and the seminar and it’s good to refresh the ideas!
We began by quickly going over the more important ideas from the lecture and then moved on to start discussing them as a group. As in the lecture, we focused largely on the importance of understanding how media technologies work – what happens when we press the buttons and pull the switches and why does it happen?
We also discussed how there are both visible and invisible elements and components of specific media technologies. For example, when we look at an iPad we see the case, the screen, the button etc. but perhaps more important is what we can’t see – the processor, the memory etc. When we use a radio, we pay more attention to the visible – the actual user interface where we turn the radio on, adjust the volume etc. than we do to the invisible – the actual frequencies the radio uses in order to receive a specific station through a network of data transmissions using radio waves and masts.
The main idea behind the seminar was that we must understand the ins and outs of technology, how it works, what it does, what it consists of etc. in order to create and innovate within the media technologies industry. This directly links to the first assignment on this module – to create a media technology prototype and critically review and analyse the thought process and end result through a series of blog posts.